Chargebacks are a big threat that online merchants must prepare for. Several high-risk merchants are unaware of chargebacks and their consequences until they are confronted with them, making them more vulnerable to having their business growth hindered. One of the most prevalent issues that internet businesses confront when receiving digital payments is chargebacks on credit cards.
Chargebacks and how they function are something that every business owner should be aware of. By employing suitable chargeback prevention measures, one can protect your organization from fraud, improve customer satisfaction, and increase sales.
What do we mean by Chargeback?
Chargebacks are disputed transactions that occur when clients dispute a charge made on their card with their card issuing bank. When a customer wins a chargeback, the merchant refunds his money; this is intended to safeguard customers from illegal or fraudulent purchases.
Chargeback claims are filed for a variety of reasons, including credit card theft, faulty or broken items, bad customer service, duplicate payments, and so on. Of course, a few of these claims are correct, but many scam artists take advantage of their authority. As a result of fake chargebacks and fraudulent customers, many businesses and industries lose millions of dollars each year. Although the merchant can oppose the chargeback by providing documentation and evidence through their bank, in most cases the consumer usually wins the dispute.
While it is impossible to avoid every chargeback, businesses should make every attempt to identify the sources of these claims and take action to prevent them.
Why is there a need to avoid chargebacks?
When a customer files a chargeback, the matter is investigated by the customer’s card issuer, who usually finds it in favor of the customer. As a result, the merchant returns the money to the customer.
- If a company loses a chargeback appeal, it loses the amount paid by the consumer, as well as any potential profits and marketing/advertising costs. Furthermore, most payment service providers charge large processing fees to investigate chargebacks.
- The image of your organisation is tainted by multiple chargeback claims. Most payment service providers and other financial institutions look at your chargeback rate before lending money or providing other services. It’s calculated by dividing the total number of chargebacks by the total number of transactions. If this ratio is greater than 1%, your account may be terminated. PSPs will consider working with you risky and will charge high costs.
- Businesses lose a lot of money due to chargebacks due to lost customers and income. The majority of customers file a chargeback, get their money back, and never do business with the merchant or company again. Customer satisfaction is crucial for any business, and dissatisfied customers can file chargebacks.
Ways to Prevent Chargebacks
1. Have clear business policies and provide quality service to customers
Customers should be able to view your business policies and terms and conditions before purchasing anything from your store. They should be completely transparent about everything, including the purchase, payment, shipment and delivery, refunds, and so on. In addition, you should work with reputable shipping and delivery providers to ensure that your products arrive on time and in good shape. To avoid unwanted chargeback claims, your major focus should be on enhancing customer service and keeping them pleased.
2. Do not sell anything counterfeit or defective.
Many customers submit chargebacks when they are dissatisfied with the product quality or receive defective goods. Make sure your online store sells high-quality products with clear product descriptions so customers know exactly what they’re getting.
3. Make use of multi-layered payment methods.
There is a high risk of transaction failure when using a card that isn’t present. Online merchants should collaborate with payment service providers like PayStudio, which are very safe and trustworthy, and use high-quality fraud-prevention technologies. Consumers want to pay quickly and simply, and top payment gateways make it possible.
Chargeback notifications, email and phone verification, fingerprint sensors, buyer limits, card verification tools, order confirmation tools, and other measures are available to combat friendly fraud and other scams. This is one of the most efficient ways to prevent chargebacks and improve the shopping experience for your customers.
4. Maintain a detailed record of all sales and chargebacks.
Sales, refunds, exchanges, chargebacks, and other transaction data must all be collected, preserved, and analyzed in a secure platform. These data and facts will keep you informed about everything. If a consumer files a chargeback, you’ll have clear transaction data to use in your investigation and appeal process.
The majority of payment service providers allow businesses to safely integrate this information into their systems. As a result, chargeback management becomes easier, and you may be able to foresee future customer disputes or chargeback claims.
Although the e-commerce industry is thriving, companies are increasingly facing chargebacks from customers. Some clients submit chargebacks even when there is no legitimate need, causing merchants to lose a large amount of money and profit. Businesses must take every precaution to avoid this issue.
For safe transactions, payment data storage, and chargeback monitoring, high-security payment gateways like PayStudio are recommended. We understand that reducing the risk of chargebacks from customers is challenging, but not impossible.